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International business : the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.

By: Cavusgil, S. Tamer.
Contributor(s): Knight, Gary A | Riesenberger, John R, 1948-.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2014Edition: 3rd ed., Global ed.Description: 619 p. : ill. (col.) ; 28 cm.ISBN: 9780273787068 (paperback); 0273787063 (paperback).Subject(s): International business enterprises -- Management | | BAEPS, Business Administration January2015 October2015DDC classification: 658.049
Contents:
Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.049 CAV (Browse shelf) 339 Available 000039062
Total holds: 0

"Authorised adaptation from the United States edition, entitled International business, the new realities, 3rd edition, ISBN 978-0-13-299126-1 by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger, published by Pearson Education © 2014"--Title page verso.

Includes indexes.

Glossary : p. 573-578.

Bibliography : p. 579-600.

Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.

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