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Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.

By: Palmatier, Robert W.
Contributor(s): Stern, Louis W, 1935- | Ansary, Adel I.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2015Edition: 8th ed., Global ed.Description: 496 p. : ill. ; 23 cm.ISBN: 9781292060460 (paperback); 1292060468 (paperback).Subject(s): Marketing channels | Marketing -- Management | | BAEPS, Business Administration June2015 October2015DDC classification: 658.87
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.87 PAL (Browse shelf) 339 Available 000039088
Total holds: 0

Authorized adaptation from the United States 8th edition, for use outside the United States and Canada.

This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.

Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.

Includes bibliographical references and indexes.

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