Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.
By: Palmatier, Robert W.
Contributor(s): Stern, Louis W | Ansary, Adel I.Material type: BookPublisher: Harlow : Pearson Education Limited, c.2015Edition: 8th ed., Global ed.Description: 496 p. : ill. ; 23 cm.ISBN: 9781292060460 (paperback); 1292060468 (paperback).Subject(s): Marketing channels | Marketing -- Management | | BAEPS, Business Administration June2015 October2015DDC classification: 658.87
|Item type||Current location||Collection||Call number||Vol info||Status||Date due||Barcode||Item holds|
|Book - Borrowing||Central Library First floor||Alahram||658.87 PAL (Browse shelf)||339||Available||000039088|
Authorized adaptation from the United States 8th edition, for use outside the United States and Canada.
This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.
Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.
Includes bibliographical references and indexes.