Marketing for hospitality and tourism / Kotler, Bowen, Makens.

By: Kotler, Philip
Contributor(s): Bowen, John (John T.), 1948- | Makens, James C
Material type: TextTextPublisher: Harlow : Pearson Education Limited, c.2014Edition: 6th ed., Pearson new international edDescription: ii, 629 p. : ill. (col.) ; 29 cmISBN: 1292020032; 9781292020037Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | BAEPS, Business Administration June2015 November2015 February2016DDC classification: 338.4791068
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Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 338.4791068 KOT (Browse shelf) 338 Available 000038773
Book - Borrowing Book - Borrowing Central Library
First floor
Academic Bookshop 338.4791068 KOT (Browse shelf) 4869 Available 000031730
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Index : p. 613-629.

Includes bibliographical references.

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