Strategic Marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David W
Contributor(s): Piercy, Nigel
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill Irwin,2003 2003Edition: 8th edDescription: 726 p. : ill., maps ; 26 cmISBN: 0072466650 (student : alk. paper) - ; 0071244328; 0071151613 (international : alk. paper)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 Online resources: Publisher description | Table of contents
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Includes bibliographical references and indexes.

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