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Strategic Marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston : McGraw-Hill Irwin,2003 2003Edition: 8th ed.Description: 726 p. : ill., maps ; 26 cm.ISBN: 0072466650 (student : alk. paper) - ; 0071244328; 0071151613 (international : alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 Online resources: Publisher description | Table of contents
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.802 CRA (Browse shelf) Available 000002394
Total holds: 0

Includes bibliographical references and indexes.

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