Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary (Gary M.).
Material type:
BookPublisher: Harlow : Pearson Education Limited, c.2014Edition: 15th ed., Global ed.Description: 716 p. : ill. (col.) ; 28 cm.ISBN: 9780273786993 (paperback) :; 0273786997 (paperback) :.Subject(s): Marketing | | Communication and mass media June2015 October2015 September2016Genre/Form: -- Text bookDDC classification: 658.8
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Central Library First floor | Alahram | 658.8 KOT (Browse shelf) | 314 | Checked out | 23/11/2019 | 000038921 |
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"Pearson international edition"--Back cover.
Index : p. 683-716.
Glossary : p. 673-681.
Includes student access code inside : My Marketing Lab.
Includes bibliographical references.
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