Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
Contributor(s): Armstrong, Gary (Gary M.)
Material type:
TextPublisher: Harlow : Pearson Education Limited, c.2014Edition: 15th ed., Global edDescription: 716 p. : ill. (col.) ; 28 cmISBN: 9780273786993 (paperback) :; 0273786997 (paperback) :Subject(s): Marketing | | Communication and mass media June2015 October2015 September2016Genre/Form: -- Text book DDC classification: 658.8
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"Pearson international edition"--Back cover.
Index : p. 683-716.
Glossary : p. 673-681.
Includes student access code inside : My Marketing Lab.
Includes bibliographical references.
Other editions of this work
| Principles of marketing / by Kotler, Philip. ©2005 | |
| Principles of marketing / by Kotler, Philip. ©2006 | |
| Principles of marketing / by Kotler, Philip. ©2010 | |
| Principles of Marketing / by Kotler, Philip. ©2012 | |
| Principles of marketing / by Kotler, Philip. ©1996 | |
| Principles of marketing / by Kotler, Philip. ©2004 |
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