Normal view MARC view ISBD view

Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2014Edition: 15th ed., Global ed.Description: 716 p. : ill. (col.) ; 28 cm.ISBN: 9780273786993 (paperback) :; 0273786997 (paperback) :.Subject(s): Marketing | | Communication and mass media June2015 October2015 September2016Genre/Form: -- Text bookDDC classification: 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000033995
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000033996
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Not for loan 000033765
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000033766
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000033767
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000033768
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000033769
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000033770
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.8 KOT (Browse shelf) 314 Checked out 02/10/2018 000038921
Total holds: 0

"Pearson international edition"--Back cover.

Index : p. 683-716.

Glossary : p. 673-681.

Includes student access code inside : My Marketing Lab.

Includes bibliographical references.

There are no comments for this item.

Log in to your account to post a comment.

Other editions of this work

Principles of marketing / by Kotler, Philip. ©2005
Principles of marketing / by Kotler, Philip. ©2006
Principles of Marketing / by Kotler, Philip. ©2012
Principles of marketing / by Kotler, Philip. ©2010
Principles of marketing / by Kotler, Philip. ©1996
Principles of marketing / by Kotler, Philip. ©2004

Powered by Koha