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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

By: Schiffman, Leon G
Contributor(s): Wisenblit, Joseph
Material type: TextTextPublisher: Harlow : Pearson Education Limited, c.2015Edition: 11th ed., Global edDescription: 492 p. : ill. (col.) ; 28 cmISBN: 9780273787136 ; 0273787136 Subject(s): Consumer behavior | Motivation research (Marketing) | | BAEPS, Business Administration June2015 July2015DDC classification: 658.8342
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Includes indexes.

Glossary : p. 453-470.

Bibliography : p. 429-452.

Sara elBakry

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Other editions of this work

Consumer behavior / by Schiffman, Leon G. ©2007
Consumer behavior / by Schiffman, Leon G. ©2019