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Manager's guide to online marketing / Jason D. Weaver.

By: Weaver, Jason D.
Material type: materialTypeLabelBookSeries: Briefcase books.Publisher: New York : McGraw-Hill, c.2013Description: xiv, 201 p. : ill. ; 23 cm.ISBN: 9780071801874; 0071801871.Other title: Online marketing.Subject(s): Internet marketing | Internet searching | Electronic commerce | Web search engines | Branding (Marketing) | Marketing | | Communication and mass media June2015 August2015Genre/Form: -- Reading bookDDC classification: 658.872 Summary: For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.872 WEA (Browse shelf) 314 Available 000038718
Total holds: 0

Index : p. 191-201.

For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website.

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