Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa.
By: Keegan, Warren J [author.]
Contributor(s): Green, Mark C [author.]
Material type: 
TextPublisher: Boston : Pearson Education Limited, 2015Edition: Eighth edition; Global editionDescription: 608 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1292017384 (pbk.); 9781292017389 (pbk.)Subject(s): Export marketing | International trade | BAEPS, Business Administration June2015 Communication and mass media August2015 | BAEPS, Business Administration November2016 Communication and mass media November2016Genre/Form: -- Reading bookDDC classification: 658.84 Online resources: Student access code | Instructor's resource center
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Book - Borrowing
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Central Library First floor | Baccah | 658.84 KEE (Browse shelf) | 25840 | Available | 000034807 | ||
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Central Library First floor | Alahram | 658.84 KEE (Browse shelf) | 315 | Available | 000038686 |
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| 658.84 KEE Global marketing / | 658.84 KEE Global marketing / | 658.84 KEE Global marketing / | 658.84 KEE Global marketing / | 658.84 KOT Global Marketing Management / | 658.84 KOT Global Marketing Management / | 658.84 KOT Global Marketing Management / |
Includes glossary.
Includes bibliographical references and index.
Wessam
Other editions of this work
| Global marketing / by Keegan, Warren J. ©2005 | |
| Global marketing / by Keegan, Warren J. ©2011 |
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