Global marketing / Warren J. Keegan, Mark C. Green.
By: Keegan, Warren J
.
Contributor(s): Green, Mark C.
Material type: 
BookPublisher: Harlow : Peason Education Limited , 2015Edition: 8th ed., Global ed.Description: 608 p. : ill. (col.) ; 28 cm.ISBN: 1292017384 (pbk.); 9781292017389 (pbk.).Subject(s): Export marketing | International trade | | Business, Business Administration June2015 Communication and mass media August2015 | Business, Business Administration November2016 Communication and mass media November2016DDC classification: 658.84 Online resources: Student access code | Instructor's resource center
| Item type | Current location | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | Baccah | 658.84 KEE (Browse shelf) | 25840 | Available | 000034807 | ||
|
Book - Borrowing
|
Central Library First floor | Alahram | 658.84 KEE (Browse shelf) | 315 | Available | 000038686 |
Total holds: 0
Glossary : p. 575-588.
Includes indexes.
Includes bibliographical references.
Wessam
Other editions of this work
| Global marketing / by Keegan, Warren J. ©2005 | |
| Global marketing / by Keegan, Warren J. ©2011 |
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