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Global marketing / Warren J. Keegan, Mark C. Green.

By: Keegan, Warren J.
Contributor(s): Green, Mark C.
Material type: materialTypeLabelBookPublisher: Harlow : Peason Education Limited , 2015Edition: 8th ed., Global ed.Description: 608 p. : ill. (col.) ; 28 cm.ISBN: 1292017384 (pbk.); 9781292017389 (pbk.).Subject(s): Export marketing | International trade | | Business, Business Administration June2015 Communication and mass media August2015 | Business, Business Administration November2016 Communication and mass media November2016DDC classification: 658.84 Online resources: Student access code | Instructor's resource center
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.84 KEE (Browse shelf) 25840 Available 000034807
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.84 KEE (Browse shelf) 315 Available 000038686
Total holds: 0

Glossary : p. 575-588.

Includes indexes.

Includes bibliographical references.

Wessam

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Other editions of this work

Global marketing / by Keegan, Warren J. ©2005
Global marketing / by Keegan, Warren J. ©2011

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