Normal view MARC view ISBD view

Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton.

By: Nettleton, David, 1963-.
Material type: materialTypeLabelBookSeries: The Savvy manager's guides.Publisher: Waltham : Morgan kaufmann / Elsevier, c.2014Description: xi, 288 p. ; ill. ; 23 cm.ISBN: 9780124166028 (paperback).Subject(s): Data mining | Management -- Mathematical models | Management -- Data processing | Computer Science June2015 November2015DDC classification: 006.312
Contents:
Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies .
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
Lower Floor
Baccah 006.312 NET (Browse shelf) 2000088 Available 000034905
Book - Borrowing Book - Borrowing Central Library
Lower Floor
Alahram 006.312 NET (Browse shelf) 324 Available 000038568
Total holds: 0

Index : p. 281-288.

Bibliography : p. 279-280.

Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies .

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha