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Consumer behavior : buying, having, and being / Michael R. solomon.

By: Solomon, Michael R.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2015Edition: 11th ed., Global ed.Description: 604 p. : ill. ; 26 cm.ISBN: 1292017414; 9781292017419.Subject(s): Consumer behavior | | Communication and mass media June2014 October2015DDC classification: 658.8342
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Book - Borrowing Book - Borrowing Central Library
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Baccah 658.8342 SOL (Browse shelf) Available 000042977
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8342 SOL (Browse shelf) Available 000042978
Book - (Non borrowing) Book - (Non borrowing) Central Library
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Alahram 658.8342 SOL (Browse shelf) Not for loan 000046115
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Index : p. 579-604.

Glossary : p. 565-578.

Includes bibliographical references.

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