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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells.

By: Moriarty, Sandra E. (Sandra Ernst).
Contributor(s): Mitchell, nancy | Wells, william.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2015Edition: 10th ed., Global ed.Description: 669 p. : ill. ; 26 cm.ISBN: 9781292017396; 1292017392.Other title: Advertising and IMC : principles and practice.Subject(s): Advertising | Communication in marketing | | Communication and mass media June2015 November2015DDC classification: 659.1
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 659.1 MOR (Browse shelf) 315 Available 000038579
Total holds: 0

Index : p. 650-669.

Glossary : p. 621-638.

Includes student access code inside : My Marketing Lab.

Bibliography : p. 639-649.

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