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Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.

By: Avraham, Eli.
Contributor(s): Ketter, Eran.
Material type: materialTypeLabelBookPublisher: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008Edition: 1st ed.Description: xiv, 231 p. : forms, photographs, tables ; 24 cm.ISBN: 9780080557076 (ebook).Subject(s): Tourism -- Marketing | Place marketing | | BAEPS, Business Administration June2015 | Advertising media planningGenre/Form: -- Reading bookDDC classification: 338.47910688
Contents:
pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 338.47910688 AVR (Browse shelf) Available 000038454
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 338.47910688 AVR (Browse shelf) Available 000038455
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 338.47910688 AVR (Browse shelf) Available 000038456
Total holds: 0

Index : p. 225-231.

Bibliography : p. 211-224.

pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice.

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