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Political marketing : principles and applications / Jennifer Lees-Marshment.

By: Lees-Marshment, Jennifer
Material type: TextTextPublisher: Abingdon ; New York : Routledge / Taylor & Francis Group, c.2014Edition: 2nd edDescription: xiv, 273 p. : charts, tables ; 25 cmISBN: 9780415632089 (hbk); 9780415632072 (pbk)Subject(s): Campaign management | Political campaigns | Marketing -- Political aspects | | BAEPS, Business Administration May2015Genre/Form: -- Reading book DDC classification: 324.73
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 324.73 LEE (Browse shelf) Available 000038369
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 324.73 LEE (Browse shelf) Available 000038368
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 324.73 LEE (Browse shelf) Available 000038367
Total holds: 0

Index : p. 272-273.

Includes bibliographical references.

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