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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Perloff, Richard M.
Material type: materialTypeLabelBookSeries: Communication series. Communication theory and methodology subseries.Publisher: New York ; Abingdon, England : Routledge / Taylor & Francis, 2010Edition: 4th ed.Description: xvi, 425 p. : ill. ; 24 cm.ISBN: 9780415805674 (hbk); 0415805678 (hbk); 9780415805681 (pbk); 0415805686 (pbk); 9780203870327 (ebk); 0203870328 (ebk).Subject(s): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude change | Communication and mass media May2015Genre/Form: -- Reading bookDDC classification: 153.852
Contents:
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
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Book - Borrowing Book - Borrowing Central Library
Lower Floor
Alahram 153.852 PER (Browse shelf) 331 Available 000038176
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Index : p. 400-425.

Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.

Bibliography : p. 360-399.

Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.

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The dynamics of persuasion : by Perloff, Richard M. ©2010
The dynamics of persuasion : by Perloff, Richard M. ©2010

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