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Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald.

By: Drake, Mary Frances.
Contributor(s): Spoone, Janice Harrison | Greenwald, Herbert, 1912-.
Material type: materialTypeLabelBookPublisher: New York : Ontario : Macmillan Publishing Company ; Maxwell Macmillan Canada, Inc, c.1992Description: xiii, 354 p., [4] p. : ill. (col.) ; 25 cm.ISBN: 0023300299; 9780023300295.Subject(s): Advertising -- Fashion | Fashion merchandising | Sales promotion | BAEPS, Business Administration Generalities March2015Genre/Form: -- Reading bookDDC classification: 687.0688
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 687.0688 DRA (Browse shelf) Available 000037747
Total holds: 0

Includes bibliographical references and index.

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