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International marketing / Philip R. Cateora ... [et al.]

Material type: TextTextPublication details: New York, United States : McGraw Hill Education, c.2014Edition: 1st Middle East edDescription: xxxiii, 638 p. : ill. (col.) ; 28 cmISBN: 9780077151690; 0077151690Subject(s): Export marketing | International business enterprises | | BAEPS, Business Administration March2015Genre/Form: -- Text book DDC classification: 658.848
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Glossary : p. 602-610.

Index: p. 613-638.

Bibliography: 611-612.

Mohamed Hussein

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Other editions of this work

Other editions
International marketing / by Cateora, Philip R. ©2002
International marketing / by Cateora, Philip R. ©1993
International marketing / by Cateora, Philip R. ©2002
International marketing / ©2016