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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.

By: Crane, Frederick G.
Material type: materialTypeLabelBookPublisher: Thousand Oaks [California] : SAGE Publications, c.2013Edition: 2nd ed.Description: xiii, 245 p. : ill. ; 23 cm.ISBN: 9781452230047 (pbk. : alk. paper).Subject(s): Marketing -- Management | Small business marketing | BAEPS, Business Administration March2015Genre/Form: -- Reading bookDDC classification: 658.8
Contents:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 CRA (Browse shelf) Available 000037638
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 CRA (Browse shelf) Available 000037639
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 CRA (Browse shelf) Available 000037640
Total holds: 0

Includes bibliographical references and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.

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