Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.
By: Crane, Frederick G
Material type:
TextPublisher: Thousand Oaks [California] : SAGE Publications, c.2013Edition: 2nd edDescription: xiii, 245 p. : ill. ; 23 cmISBN: 9781452230047 (pbk. : alk. paper)Subject(s): Marketing -- Management | Small business marketing | BAEPS, Business Administration March2015Genre/Form: -- Reading book 
DDC classification: 658.8 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing
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Central Library First floor | Baccah | 658.8 CRA (Browse shelf) | Available | 000037638 | ||
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Book - Borrowing
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Central Library First floor | Baccah | 658.8 CRA (Browse shelf) | Available | 000037639 | ||
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Book - Borrowing
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Central Library First floor | Baccah | 658.8 CRA (Browse shelf) | Available | 000037640 |
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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