Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.
By: Crane, Frederick G.
Material type:
BookPublisher: Thousand Oaks [California] : SAGE Publications, c.2013Edition: 2nd ed.Description: xiii, 245 p. : ill. ; 23 cm.ISBN: 9781452230047 (pbk. : alk. paper).Subject(s): Marketing -- Management | Small business marketing | BAEPS, Business Administration March2015Genre/Form: -- Reading bookDDC classification: 658.8 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | Baccah | 658.8 CRA (Browse shelf) | Available | 000037638 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 658.8 CRA (Browse shelf) | Available | 000037639 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 658.8 CRA (Browse shelf) | Available | 000037640 |
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
There are no comments for this item.