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Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2015Edition: Global ed.Description: 432 p. : ill. (col.) ; 28 cm.ISBN: 9781292060163; 1292060166.Subject(s): Marketing research | Marketing research -- Methodology | | Business, Business Administration Communication and mass media February2015 June2015 September2015 January2016DDC classification: 658.83
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Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.83 MAL (Browse shelf) 21291 Available 000037379
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.83 MAL (Browse shelf) 21758 Available 000030668
Book - Borrowing Book - Borrowing Central Library
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Alahram 658.83 MAL (Browse shelf) 314 Available 000038559
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Index : p. 425-432.

Includes bibliographical references.

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