Key concepts in marketing / Jim Blythe.

By: Blythe, Jim
Material type: TextTextSeries: SAGE key concepts: Publisher: London : SAGE, 2014Edition: 1st ed., reprintedDescription: ix, 219 p. : charts, forms, tables ; 22 cmISBN: 9781847874993 (pbk.); 1847874991 (pbk.)Other title: MarketingSubject(s): Marketing | BAEPS, Business Administration January2015Genre/Form: -- Reading book DDC classification: 658.8
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 BLY (Browse shelf) 21291 Available 000037345
Total holds: 0

Index : p. 211-219.

Reprint of the 2009 ed.

Includes bibliographical references.

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