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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2014Edition: 6th ed., Global ed.Description: 480 p. : ill. (col.) ; 28 cm.ISBN: 9780273786986 (pbk.); 0273786989.Subject(s): Advertising | Communication in marketing | | Business, Business Administration September2015 August2015DDC classification: 659.1
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659.1 CLO (Browse shelf) Available 000030937
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Baccah 659.1 CLO (Browse shelf) Not for loan 000036176
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Baccah 659.1 CLO (Browse shelf) Available 000036177
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.1 CLO (Browse shelf) Available 000036178
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.1 CLO (Browse shelf) Available 000036179
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 659.1 CLO (Browse shelf) Available 000036180
Book - Borrowing Book - Borrowing Central Library
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Alahram 659.1 CLO (Browse shelf) 315 Available 000038855
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Includes QR codes.

Includes indexes.

Student acces code.

Bibliography : 451-465.

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