Marketing : an introduction / Gary Armstrong, Philip Kotler.
By: Armstrong, Gary Gary M.)
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Contributor(s): Kotler, Philip.
Material type: 
BookSeries: Always learning.Publisher: Harlow, United Kingdom : Pearson Education Limited, c.2013Edition: 11th ed., Global ed.Description: [Various pagings] : ill. (col.) ; 28 cm.ISBN: 9780273767183 (pbk.); 0273767186 (pbk.).Subject(s): Marketing -- Textbooks | BAEPS, Business Administration Communication and mass media September2014 December2014 | Management and Business StudiesGenre/Form: -- Text bookDDC classification: 658.8
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Includes appendixes.
Includes glossary.
Includes index.
Includes student access code inside : my marketing lab-ISBN 0273767240,9780273767244.
Includes bibliographical references.
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