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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary Gary M.)
Contributor(s): Kotler, Philip
Material type: TextTextSeries: Always learningPublisher: Harlow, United Kingdom : Pearson Education Limited, c.2013Edition: 11th ed., Global edDescription: [Various pagings] : ill. (col.) ; 28 cmISBN: 9780273767183 (pbk.); 0273767186 (pbk.)Subject(s): Marketing -- Textbooks | BAEPS, Business Administration Communication and mass media September2014 December2014 | Management and Business StudiesGenre/Form: -- Text book DDC classification: 658.8
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Includes appendixes.

Includes glossary.

Includes index.

Includes student access code inside : my marketing lab-ISBN 0273767240,9780273767244.

Includes bibliographical references.

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Other editions of this work

Marketing : by Armstrong, Gary ©2007
Marketing : by Armstrong, Gary ©2005
Marketing : by Armstrong, Gary ©2017
Marketing : by Kotler, Philip. ©1997
Marketing : by Armstrong, Gary ©2009
Marketing : by Armstrong, Gary. ©2015