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Marketing : an introduction /

by Armstrong, Gary Gary M.); Kotler, Philip.
Type: materialTypeLabelBookSeries: Always learning.Publisher: Harlow, United Kingdom : Pearson Education Limited, c.2013Edition: 11th ed., Global ed.Description: [Various pagings] : ill. (col.) ; 28 cm.ISBN: 9780273767183 (pbk.); 0273767186 (pbk.).Subject(s): Marketing -- Textbooks | Business, Business Administration Communication and mass media September2014 December2014 | -- Text book | Management and Business Studies
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Book - (Non borrowing) Book - (Non borrowing) First floor Baccah 658.8 ARM (Browse shelf) Not for loan 000036166
Book - Borrowing Book - Borrowing First floor Baccah 658.8 ARM (Browse shelf) Available 000036167
Book - Borrowing Book - Borrowing First floor Baccah 658.8 ARM (Browse shelf) Available 000036168
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Book - Borrowing Book - Borrowing First floor Baccah 658.8 ARM (Browse shelf) Checked out 12/14/2017 000036171
Book - Borrowing Book - Borrowing First floor Baccah 658.8 ARM (Browse shelf) Checked out 03/08/2017 000036172
Book - Borrowing Book - Borrowing First floor Baccah 658.8 ARM (Browse shelf) Checked out 12/19/2017 000036173
Book - Borrowing Book - Borrowing First floor Baccah 658.8 ARM (Browse shelf) Checked out 12/17/2017 000036174
Book - Borrowing Book - Borrowing First floor Baccah 658.8 ARM (Browse shelf) Available 000036175
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Includes appendixes.

Includes glossary.

Includes index.

Includes student access code inside : my marketing lab-ISBN 0273767240,9780273767244.

Includes bibliographical references.

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Other editions of this work

Marketing : by Armstrong, Gary ©2007

Pearson Prentice Hall,2007 (Upper Saddle River, N.J. :) xxxii,122 p. : Col. ill. ; 24 cm.

Marketing : by Armstrong, Gary ©2005

Pearson/Prentice Hall, (Upper Saddle River, N.J. :) 707 p. (various pagings) : ill. (chiefly col.) ; 26 cm.

Marketing : by Kotler, Philip. ©1997

Prentice Hall, (Upper Saddle River, N.J. :) 1 v. (various pagings) : col. ill. , map ; 26 cm.

Marketing : by Armstrong, Gary ©2009

Pearson Prentice Hall,2009 (Upper Saddle River, N.J. :) 644;10 p. : Col. ill. ; 24 cm.

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