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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary Gary M.).
Contributor(s): Kotler, Philip.
Material type: materialTypeLabelBookSeries: Always learning.Publisher: Harlow, United Kingdom : Pearson Education Limited, c.2013Edition: 11th ed., Global ed.Description: [Various pagings] : ill. (col.) ; 28 cm.ISBN: 9780273767183 (pbk.); 0273767186 (pbk.).Subject(s): Marketing -- Textbooks | Business, Business Administration Communication and mass media September2014 December2014 | Management and Business StudiesGenre/Form: -- Text bookDDC classification: 658.8
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Book - Borrowing Book - Borrowing Central Library
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Book - Borrowing Book - Borrowing Central Library
First floor
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Includes appendixes.

Includes glossary.

Includes index.

Includes student access code inside : my marketing lab-ISBN 0273767240,9780273767244.

Includes bibliographical references.

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Other editions of this work

Marketing : by Armstrong, Gary ©2007
Marketing : by Armstrong, Gary ©2005
Marketing : by Kotler, Philip. ©1997
Marketing : by Armstrong, Gary ©2009
Marketing : by Armstrong, Gary. ©2015