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Marketing for entrepreneurs and SMEs : a global perspective / Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich.

By: Ruzzier, Maja Konecnik
Contributor(s): Ruzzier, Mitja | Hisrich, Robert D
Material type: TextTextPublisher: Cheltenham, United Kingdom ; Northampton, United States : Edward Elgar, c.2013Description: viii, 250 p. : charts, forms, tables ; 24 cmISBN: 9781781955963 (hbk.)Subject(s): Marketing | Entrepreneurship | BAEPS, Business Administration March2014Genre/Form: -- Reading book DDC classification: 658.8 Also issued online.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 RUZ (Browse shelf) Available 000035777
Total holds: 0

Index : p. 241-250.

Includes bibliographical references.

Also issued online.

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