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Marketing management and information technology / Keith Fletcher.

By: Fletcher, Keith, 1948-
Material type: TextTextPublisher: New York, United States : Prentice Hall International, 1990Edition: 1st edDescription: xii, 364 p. : chart, forms, tables ; 24 cmISBN: 0135565073 (pbk); 9780135565070Subject(s): Marketing research | Marketing -- Management | BAEPS, Business Administration February2014Genre/Form: -- Reading book DDC classification: 658.802
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Donation-Gift 658.802 FLE (Browse shelf) Available 000035602
Total holds: 0

Includes indexes.

Includes bibliographical references.

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