Marketing : principles and practice / Dennis Adcock ... [et al.]

Contributor(s): Adcock, Dennis
Material type: TextTextPublisher: London : Pitman Publishing, 1995Edition: 2nd edDescription: xii, 420 p. : ill. (col.) ; 25 cmISBN: 0273607340 (pbk); 9780273607342Subject(s): Marketing | February2014 | Management and Business StudiesGenre/Form: -- Reading book DDC classification: 658.8
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Book - Borrowing Book - Borrowing Central Library
First floor
Donation-Gift 658.8 MAR (Browse shelf) Available 000035563
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Index : p. 407-420.

Includes glossary.

Includes appendix.

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