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Marketing : principles and practice / Dennis Adcock ... [et al.]

Contributor(s): Adcock, Dennis.
Material type: materialTypeLabelBookPublisher: London : Pitman Publishing, 1995Edition: 2nd ed.Description: xii, 420 p. : ill. (col.) ; 25 cm.ISBN: 0273607340 (pbk); 9780273607342.Subject(s): Marketing | February2014 | Management and Business StudiesGenre/Form: -- Reading bookDDC classification: 658.8
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Donation-Gift 658.8 MAR (Browse shelf) Available 000035563
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Index : p. 407-420.

Includes glossary.

Includes appendix.

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