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Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati.

By: Malhotra, Naresh K.
Contributor(s): Baalbaki, Imad B | Nasr Bechwati, Nada.
Material type: materialTypeLabelBookPublisher: Harlow, Essex : Pearson Education Limited, c.2013Edition: Arab world ed.Description: 936 p. : ill. ; 28 cm.ISBN: 9781408272367 (pbk.) ; 1408272369 (pbk.) .Subject(s): Marketing research | Marketing research -- Methodology | | Communication and mass media August 2016 Genre/Form: -- Text bookDDC classification: 658.83 Summary: While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
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658.83 MAL Marketing Research : 658.83 MAL Marketing Research : 658.83 MAL Marketing Research : 658.83 MAL Marketing research : 658.83 MAL Marketing research : 658.83 MAL Marketing research : 658.83 MAL Marketing research :

Index : p.917-932.

Glossary : p. 890-916.

Bibliography : p. 851-888.

While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.

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Other editions of this work

Marketing research : by Malhotra, Naresh K. ©1996
Marketing Research : by Malhotra, Naresh K. ©2010

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