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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Material type: materialTypeLabelBookPublisher: Boston, [Mass.] ; London : Pearson, c2013Edition: 4th ed., Global ed.Description: 590 p. : col. ill., ports. (chiefly col.) ; 28 cm.ISBN: 9780273779414 (paperback) :; 0273779419 (paperback) :.Subject(s): Brand name products -- Management | | Business, Business Administration October2013Genre/Form: -- Text bookDDC classification: 658.827
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 KEL (Browse shelf) Checked out 01/10/2017 000035016
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 KEL (Browse shelf) Checked out 20/10/2018 000035017
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.827 KEL (Browse shelf) Not for loan 000029528
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 KEL (Browse shelf) Available 000029530
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 KEL (Browse shelf) Checked out 15/12/2014 000029531
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 KEL (Browse shelf) Available 000029532
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.827 KEL (Browse shelf) Available 000029533
Total holds: 0

Includes bibliographical references and index.

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Strategic brand management : by Keller, Kevin Lane, ©2008

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