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Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook.

By: Smith, P. R. (Paul Russell), 1957-.
Contributor(s): Zook, Ze.
Material type: materialTypeLabelBookPublisher: London ; Philadelphia, United States ; New Delhi : Kogan Page, 2011Edition: 5th ed., reprinted.Description: xviii, 483 p. : ill. (col.) ; 25 cm.ISBN: 9780749461935; 0749461934; 9780749461942; 0749461942.Subject(s): Communication in marketing | September2013 October2014 Business, Business AdministrationGenre/Form: -- Reading bookDDC classification: 658.802
Contents:
New marketing communications-Branding-Customer relationship management-Customer psychology/ buyer behaviour-Customer communications theory-Marketing communications research-Media buying and planning-Marketing communications agencies -International marketing communications-Marketing communications plan-Marketing communications laws and regulations-Communications tools-Selling and sales management-Advertising-Pr (including viral marketing)-Sponsorship-Sales promotions-Direct mail-Exhibitions and conferences-Merchandising and pos-Packaging-Websites and social media.
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Index : p. 471-483.

Reprint of the 2011 ed.

Includes bibliographical references.

New marketing communications-Branding-Customer relationship management-Customer psychology/ buyer behaviour-Customer communications theory-Marketing communications research-Media buying and planning-Marketing communications agencies -International marketing communications-Marketing communications plan-Marketing communications laws and regulations-Communications tools-Selling and sales management-Advertising-Pr (including viral marketing)-Sponsorship-Sales promotions-Direct mail-Exhibitions and conferences-Merchandising and pos-Packaging-Websites and social media.

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Other editions of this work

Marketing communications : by Smith, P. R. ©2004
Marketing communications : by Smith, P. R. ©2011

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