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Marketing management / Philip Kotler ... [et al.].

Contributor(s): Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education, 2012Edition: Arab world ed.Description: xxxv, 656, [94] p. : ill. ; 28 cm. + 1 internet access card.ISBN: 9781408252734 (pbk.); 1408252732.Subject(s): Marketing -- Arab countries -- Textbooks | Marketing -- Arab countries -- Management -- Textbooks | Marketing research -- Arab countries -- Textbooks | September2013 | Management and Business StudiesDDC classification: 658.8
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Includes bibliographical references and index.

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Other editions of this work

Marketing management / by Kotler, Philip. ©2006
Marketing management / by Kotler, Philip. ©2012

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