The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
By: Nagle, Thomas T
Contributor(s): Hogan, John E | Zale, JosephMaterial type: TextPublisher: Boston : Prentice Hall, c2011Edition: 5th edDescription: xiv, 334 p. : ill. ; 24 cmISBN: 9780132546133 :Subject(s): Pricing | Marketing -- Decision making | DDC classification: 658.816
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book - Borrowing||Central Library First floor||Baccah||658.816 NAG (Browse shelf)||Available||000028341|
|Book - Borrowing||Central Library First floor||Baccah||658.816 NAG (Browse shelf)||Available||000028342|
|Book - Borrowing||Central Library First floor||Baccah||658.816 NAG (Browse shelf)||Available||000028343|
Includes bibliographical references and index.
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.