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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.

By: Nagle, Thomas T
Contributor(s): Hogan, John E | Zale, Joseph
Material type: TextTextPublisher: Boston : Prentice Hall, c2011Edition: 5th edDescription: xiv, 334 p. : ill. ; 24 cmISBN: 9780132546133 :Subject(s): Pricing | Marketing -- Decision making | DDC classification: 658.816
Contents:
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.816 NAG (Browse shelf) Available 000028341
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.816 NAG (Browse shelf) Available 000028342
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.816 NAG (Browse shelf) Available 000028343
Total holds: 0

Includes bibliographical references and index.

Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.

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