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Always on : Advertising, Marketing and Media in an Era of Consumer Control / Christopher Vollmer with Geoffrey Precourt.

By: Vollmer, Christopher
Contributor(s): Precourt, Geoffrey
Material type: TextTextPublisher: New York : McGraw-Hill, c2008Description: 215 p. : ill. ; 21 cmISBN: 0071508287; 9780071508285Subject(s): Internet marketing | Consumer behavior | Marketing | February2013DDC classification: 658.800285
Contents:
The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.800285 VOL (Browse shelf) Not for loan 000028165
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.800285 VOL (Browse shelf) Available 000028166
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.800285 VOL (Browse shelf) Available 000028167
Total holds: 0

Includes bibliographical references and index.

The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.

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