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Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-
Contributor(s): Dietzel, Jörg, 1961- | Belch, Michael A
Material type: TextTextPublisher: New York : McGraw-Hill/Irwin, c2012Edition: 9th ed. / with contributions by Jörg DietzelDescription: xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cmISBN: 0071314407; 9780071314404Subject(s): Communication in marketing | Sales promotion | Advertising | September2012 | Management and Business StudiesDDC classification: 659.1
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Baccah 659.1 BEL (Browse shelf) 3 Not for loan 000027281
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Baccah 659.1 BEL (Browse shelf) 3 Available 000027282
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Baccah 659.1 BEL (Browse shelf) 3 Checked out 30/12/2018 000027283
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Baccah 659.1 BEL (Browse shelf) 3 Available 000027284
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Baccah 659.1 BEL (Browse shelf) 3 Available 000027285
Book - Borrowing Book - Borrowing Central Library
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Baccah 659.1 BEL (Browse shelf) 3 Available 000027289
Book - Borrowing Book - Borrowing Central Library
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Baccah 659.1 BEL (Browse shelf) 3 Available 000027290
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Previous ed.: 2009.

"Global edition"-Cover.

Includes bibliographical references and index.

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Other editions of this work

Advertising and promotion : by Belch, George E. ©2001
Advertising and promotion : by Belch, George E. ©2015
Advertising and Promotion : by George E. Belch. ©2007