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Principles of Marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2012 2012Edition: 14th ed.Description: 1 v.; ill. [some col.]; 24 cm.ISBN: 027375243X; 9780273752431.Subject(s): Marketing | | September2011DDC classification: 658.8 Online resources: For obtaining access codes, please call the library on Ext. 1372
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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Item type Current location Collection Call number Status Date due Barcode Item holds
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658.8 KOT (Browse shelf) Checked out 16/12/2019 000042745
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Not for loan 000024961
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000024962
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000024963
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000024964
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000024966
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000024968
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000024970
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 KOT (Browse shelf) Available 000024969
Total holds: 0

this copy has tea or coffee splotch at the end .

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

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Other editions of this work

Principles of marketing / by Kotler, Philip. ©2005
Principles of marketing / by Kotler, Philip. ©2006
Principles of marketing / by Kotler, Philip. ©2010
Principles of marketing / by Kotler, Philip. ©1996
Principles of marketing / by Kotler, Philip. ©2004
Principles of marketing / by Kotler, Philip. ©2014

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