Principles of Marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
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Contributor(s): Armstrong, Gary.
Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2012 2012Edition: 14th ed.Description: 1 v.; ill. [some col.]; 24 cm.ISBN: 027375243X; 9780273752431.Subject(s): Marketing | | September2011DDC classification: 658.8 Online resources: For obtaining access codes, please call the library on Ext. 1372 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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this copy has tea or coffee splotch at the end .
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
Other editions of this work
| Principles of marketing / by Kotler, Philip. ©2005 | |
| Principles of marketing / by Kotler, Philip. ©2006 | |
| Principles of marketing / by Kotler, Philip. ©2010 | |
| Principles of marketing / by Kotler, Philip. ©1996 | |
| Principles of marketing / by Kotler, Philip. ©2004 | |
| Principles of marketing / by Kotler, Philip. ©2014 |
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