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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson Education Limited, c.2011Edition: 7th ed., Global ed.Description: 648 p. : ill. ; 33 cm.ISBN: 0136118747; 9780273756064; 0273756060.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing | | BAEPS, Business Administration September2015DDC classification: 658.8
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658.8 LOV (Browse shelf) Checked out 05/03/2019 000030936
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Baccah 658.8 LOV (Browse shelf) Not for loan 000023468
Book - Textbooks Book - Textbooks Central Library
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Baccah 658.8 LOV (Browse shelf) Available 000023469
Book - Textbooks Book - Textbooks Central Library
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Baccah 658.8 LOV (Browse shelf) Available 000022826
Book - Textbooks Book - Textbooks Central Library
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Baccah 658.8 LOV (Browse shelf) Available 000022828
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Includes bibliographical references and indexes.

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Other editions of this work

Services marketing : by Lovelock, Christopher H. ©2007
Services marketing : by Lovelock, Christopher. ©2011

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