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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

By: George E. Belch
Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin , 2007Edition: 7th ed. International edDescription: xxv, 820 p.: col. ill. ; 28 cmISBN: 9780071105897; 0071105891Subject(s): Michael Belch | Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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