Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.
By: George E. BelchMaterial type: TextSeries: The McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin , 2007Edition: 7th ed. International edDescription: xxv, 820 p.: col. ill. ; 28 cmISBN: 9780071105897; 0071105891Subject(s): Michael Belch | Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book - Borrowing||Central Library First floor||659.1 BEL (Browse shelf)||Available||000001619|
Includes bibliographical references and index.
Other editions of this work
|Advertising and promotion : by Belch, George E. ©2001|
|Advertising and Promotion : by Belch, George E. ©2012|
|Advertising and promotion : by Belch, George E. ©2015|