Chaotics : The Business of Managing and Marketing in the Age of Turbulence / Philip Kotler and John A. Caslione.
By: Kotler, Philip
Contributor(s): Caslione, John AMaterial type: TextPublisher: New York : American Management Association, 2009 c2009Description: xiii, 206 p. : ill. ; 24 cmISBN: 9780814415214; 0814415210Subject(s): Marketing | Management | Business cycles | GlobalizationDDC classification: 658 LOC classification: HF5415 | .K6244 2009Online resources: Table of contents only
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book - (Non borrowing)||Central Library First floor||Baccah||658 KOT (Browse shelf)||Not for loan||000020510|
|Book - Borrowing||Central Library First floor||Baccah||658 KOT (Browse shelf)||Available||000020513|
|Book - Borrowing||Central Library First floor||Baccah||658 KOT (Browse shelf)||Available||000020512|
|Book - Borrowing||Central Library First floor||Baccah||658 KOT (Browse shelf)||Available||000020514|
Includes bibliographical references (p. -200) and index.
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.