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Chaotics : The Business of Managing and Marketing in the Age of Turbulence / Philip Kotler and John A. Caslione.

By: Kotler, Philip
Contributor(s): Caslione, John A
Material type: TextTextPublisher: New York : American Management Association, 2009 c2009Description: xiii, 206 p. : ill. ; 24 cmISBN: 9780814415214; 0814415210Subject(s): Marketing | Management | Business cycles | GlobalizationDDC classification: 658 LOC classification: HF5415 | .K6244 2009Online resources: Table of contents only
Contents:
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658 KOT (Browse shelf) Not for loan 000020510
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658 KOT (Browse shelf) Available 000020513
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658 KOT (Browse shelf) Available 000020512
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658 KOT (Browse shelf) Available 000020514
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Includes bibliographical references (p. [191]-200) and index.

The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.

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