The Practice of Market Research : An Introduction / Yvonne McGivern.

By: McGivern, Yvonne
Material type: TextTextPublisher: Harlow, England : Prentice Hall/Financial Times, c2009Edition: 3rd edDescription: xxx, 548 p. : ill. ; 25 cmISBN: 9780273717072 (pbk. : alk. paper)Subject(s): Marketing research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M3827 2009
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.83 MCG (Browse shelf) 300 Available 000020256
Total holds: 0

Includes bibliographical references and index.

There are no comments for this item.

to post a comment.