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The Practice of Market Research : An Introduction / Yvonne McGivern.

By: McGivern, Yvonne.
Material type: materialTypeLabelBookPublisher: Harlow, England : Prentice Hall/Financial Times, c2009Edition: 3rd ed.Description: xxx, 548 p. : ill. ; 25 cm.ISBN: 9780273717072 (pbk. : alk. paper).Subject(s): Marketing research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 658.83
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.83 MCG (Browse shelf) 300 Available 000020256
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Includes bibliographical references and index.

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