Services Marketing : Managing the Service Value Chain / Manfred Bruhn and Dominck Georgi.

By: Bruhn, ManfredContributor(s): Georgi, DominckMaterial type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2006 2006Description: xxvi, 478 p. : ill. ; 25 cmISBN: 0273681575; 9780273681571Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- Management | Business logistics -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .B78 2006
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 658.8 BRU (Browse shelf (Opens below)) Not for loan 000019958
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 658.8 BRU (Browse shelf (Opens below)) Available 000019640
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Includes bibliographical references (p. 449-466) and index.

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