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Research Methods for Business Students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, Mark, 1959-.
Contributor(s): Lewis, Philip, 1945- | Thornhill, Adrian.
Material type: materialTypeLabelBookPublisher: New York : Prentice Hall, c2009Edition: 5th ed.Description: xxxi, 614p.: ill.; 24cm.ISBN: 9780273716860 (pbk. : alk. paper).Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
650.072 SAU (Browse shelf) Available 000030934
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 650.072 SAU (Browse shelf) Available 000018077
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 650.072 SAU (Browse shelf) Available 000018074
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 650.072 SAU (Browse shelf) Available 000018073
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 650.072 SAU (Browse shelf) Checked out 01/11/2017 000018072
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 650.072 SAU (Browse shelf) Available 000018071
Book - Borrowing Book - Borrowing Central Library
First floor
Baccah 650.072 SAU (Browse shelf) Available 000018070
Book - (Non borrowing) Book - (Non borrowing) Central Library
First floor
Baccah 650.072 SAU (Browse shelf) Not for loan 000018069
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Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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