Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
By: McDonald, Malcolm.
Contributor(s): Institute of Marketing.Material type: BookPublisher: New Delhi : Viva books private limited. 2000Edition: 4th ed.Description: xviii, 578 p. : ill. ; 25 cm.ISBN: 8176490946.Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802
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|658.802 MAS The marketing game! :||658.802 MAS The marketing game! :||658.802 MAS Instructor's Manual to accompany The Marketing Game/||658.802 MCD Marketing plans :||658.802 MCD Marketing plans :||658.802 MOO Global Marketing and Advertising :||658.802 MOO Global marketing and advertising :|
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