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Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

By: McDonald, Malcolm.
Contributor(s): Institute of Marketing.
Material type: materialTypeLabelBookPublisher: New Delhi : Viva books private limited. 2000Edition: 4th ed.Description: xviii, 578 p. : ill. ; 25 cm.ISBN: 8176490946.Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.802 MCD (Browse shelf) Available 000003284
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Includes index.

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Marketing Plans : by McDonald, Malcolm. ©2002

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