Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

By: McDonald, MalcolmContributor(s): Institute of MarketingMaterial type: TextTextPublication details: New Delhi : Viva books private limited. 2000Edition: 4th edDescription: xviii, 578 p. : ill. ; 25 cmISBN: 8176490946Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802
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Includes index.

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Marketing Plans : by McDonald, Malcolm. ©2002