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Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

By: Lovelock, Christopher.
Contributor(s): Wright, Lauren.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, 2002Edition: 2nd ed.Description: xix, 436 p. : ill., ; 26 cm.ISBN: 0130950122 (pbk.).Subject(s): Service industries -- Marketing. -- United States | Service industries -- Management. -- United StatesDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 LOV (Browse shelf) Available 000003298
Total holds: 0

Previous ed.: 1999.

Includes bibliographical references and index.

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