Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

By: Churchill, Gilbert AContributor(s): Peter, J. PaulMaterial type: TextTextSeries: Irwin series in marketingPublication details: Boston : Irwin/McGraw Hill, c1998Edition: 2nd edDescription: xxiv, 630 p. : col. ill., maps ; 29 cmISBN: 0256228779Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents
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Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 CHU (Browse shelf (Opens below)) Available 000003303
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Includes bibliographical references (p. [587]-605) and indexes.

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