Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Contributor(s): Belch, Michael A.Material type: BookSeries: The McGraw-Hill / Irwin series in marketing.Publisher: New York : McGraw-Hill / Irwin, c.2001Edition: 5th ed., International ed.Description: (Various pagings) : ill. ; 29 cm.ISBN: 0071180265; 9780071180269.Subject(s): Advertising | Sales promotion | Communication in marketing | | BAEPS, Business Administration September2017DDC classification: 659.1
|Item type||Current location||Call number||Status||Date due||Barcode||Item holds|
|Book - Borrowing||Central Library First floor||659.1 BEL (Browse shelf)||Available||000003307|
Includes bibliographical references and index.
Other editions of this work
|Advertising and Promotion : by Belch, George E. ©2012|
|Advertising and promotion : by Belch, George E. ©2015|
|Advertising and Promotion : by George E. Belch. ©2007|