Normal view MARC view ISBD view

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookSeries: The McGraw-Hill / Irwin series in marketing.Publisher: New York : McGraw-Hill / Irwin, c.2001Edition: 5th ed., International ed.Description: (Various pagings) : ill. ; 29 cm.ISBN: 0071180265; 9780071180269.Subject(s): Advertising | Sales promotion | Communication in marketing | | BAEPS, Business Administration September2017DDC classification: 659.1
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
659.1 BEL (Browse shelf) Available 000003307
Total holds: 0

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.

Other editions of this work

Advertising and Promotion : by Belch, George E. ©2012
Advertising and promotion : by Belch, George E. ©2015
Advertising and Promotion : by George E. Belch. ©2007

Powered by Koha