Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-
Contributor(s): Belch, Michael A
Material type: TextTextSeries: The McGraw-Hill / Irwin series in marketingPublisher: New York : McGraw-Hill / Irwin, c.2001Edition: 5th ed., International edDescription: (Various pagings) : ill. ; 29 cmISBN: 0071180265; 9780071180269Subject(s): Advertising | Sales promotion | Communication in marketing | | BAEPS, Business Administration September2017DDC classification: 659.1
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Book - Borrowing Book - Borrowing Central Library
First floor
659.1 BEL (Browse shelf) Available 000003307
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Includes bibliographical references and index.

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Other editions of this work

Advertising and Promotion : by Belch, George E. ©2012
Advertising and promotion : by Belch, George E. ©2015
Advertising and Promotion : by George E. Belch. ©2007